A strategic analysis of jetblue airways

A key investigation of jetblue aviation routes The US carrier industry patterns have caused aircraft organizations, including Jet Blue to battle for endurance. Retirement has caused a lack of pilots and teachers. Flying schools experience less teachers and hours expected to prepare new pilots. In 2008, raw petroleum costs expanded to a record $140 per barrel (Thompson, Strickland, government representatives were entrusted to deal with all air terminal security. Expanded screening for things and travelers, size cutoff points on liquids and x-beam investigations. With the extra safety efforts, came monetary weights to the aircraft business. Fly Blue’s key purpose When Jet Blue’s was established, David Nelleman needed air travel to caring and fun. The key purpose was to offer clients a low rebate aircraft bearer with the solaces of home. As the principal carrier to offer electronic tagging, Jet Blue needed to postpone its trips as opposed to dropping them. Specialists were permitted to telecommute and clients delighted in gourmet snacks, espressos, seat TVs with satellite radio and film stations. Stream Blue started to investigate expanding the investor and client esteems with the development of New York’s JFK Airport with 8 am and 9 am flights. This was cheerful to Jet Blue officials; they needed to engage more youthful clients, princely New Yorkers, and those venturing out to New York City. Opening up this new terminal has spared $50 million in labor, fuel, and vouchers. Presently, the organization serves in excess of 53 goals (Thompson et al., 2010). JetBlue’s money related targets and achievement in accomplishing Although Jet Blue’s stock dropped by half in the five years, incomes became 185% somewhere in the range of 2003 and 2007, their working costs became 222% during a similar period. The misfortune in income was accused on the expense of fuel (532% expansion) and intrigue cost (658% increment). Stream Blue chose to take a moderate money related procedure in which the y kept up high fluid proportions comparative with the other significant carriers (Thompson et al., 2010). Stream Blue was millions behind the contender yet grew new value capital and credit, which was expected to stay with the, and permit them to keep up solid liquidity. Appraisal of upper hand Cost. JetBlue works at a lower cost than its rivals. As per Thompson, Strickland and Gamble (2010), JetBlue’s absolute working costs were 12.17 per income traveler mile in 2008 versus $18.18 for American Airline, $18.18 for Continental, $20.95 for Delta, $13.85 for Southwest, $19.13 for United, and $21.45 for US Airways. Its planes, for example, the Airbus A320, would in general be more up to date than those of its rivals bringing about lower support costs and no upkeep related fines. The organization expanded flying time by limiting turnaround time. Reservation operators worked at home bringing about cost investment funds when contrasted with a conventional call place. These marks pai d off making a significant upper hands as low working costs that different aircrafts didn't accomplish. Hierarchical culture. JetBlue’s authoritative structure was made dependent on five stages. To start with, the company’s values were resolved. At that point, recruiting administrators chose representatives who reflected the company’s values. Next, the organization guaranteed that the organization surpassed worker desires and to tune in to clients. Also, at last, the organization made an arrangement to drive greatness. The qualities set up by JetBlue were security, mindful, honesty, fun, and energy. For instance, George Forman flame broils were set up at the JFK terminal to permit workers to have some good times. By just recruiting workers that reflected those qualities, the organization could urge employing administrators to be imaginative during the employing procedure and to get rid of those that would not be a fit. By making these means a functioning piece o f completing work, JetBlue built up a solid authoritative culture.

So Long As

Portraying Actions Using While, As, As/So Long As While and as are utilized to portray activities that happen at a similar second that something is in progress. While and as are at times mistaken for the relational word during. Both express a similar thought, yet the structures are unique. While and as are time articulations and take a subject and action word. During is a relational word and is utilized with a thing or thing phrase. Investigate the accompanying guides to take note of the distinction. Notice how the importance continues as before in the two structures: During We talked about the circumstance during lunch. (thing) They are going to visit the Empire State Building during their visit to New York (thing phrase). When/As We examined the circumstance while we were having lunch. (full qualifier time proviso with subject and action word) They are going to visit the Empire State Building as they visit New York. (full intensifier time condition with subject and action word) Future: Use while or as to state something that happens at a similar second that something different - the fundamental focal point of the sentence - significant will happen. Time provision: present basic Fundamental proviso: future structure Models: Would talk about the adjustments as you eat lunch.Shell work out the request subtleties while we examine what to do straightaway. Present: Use while or as to communicate what consistently happens when something different significant happens. This utilization of while and as isn't as basic as the time articulation when. Notice that the relational word during is regularly utilized instead of while or as to communicate a similar thought. Time statement: present straightforward Primary condition: present basic Models: He for the most part eats while he goes for a stroll around the campus.Angela regularly accepts notes as the gathering advances. Past: While and as are utilized in the past to communicate an activity that was happening exactly when something significant occurred. While and as are additionally used to communicate two activities that were going on at a similar second before. Time proviso: past basic OR past constant Principle proviso: past straightforward OR past persistent Models: Doug was drying the dishes while we were watching TV.Peter accepting notes as we examined the merger. During an Entire Period of Time For whatever length of time that thus long as are comparative being used to while and as. In any case, as/insofar as is utilized for longer time of times, while when and as are utilized for increasingly explicit, shorter timeframes. As/insofar as are likewise used to pressure that something will occur, occurs or occurred over the whole timeframe in an unequivocal way. In spite of the fact that models are accommodated ​the past, present and future, as long as thus long as are commonly utilized with future structures. Notice the utilization of tenses: Future: Use so/as long as that something won't occur for the whole timeframe communicated when statement with as/inasmuch as. Time statement: present basic Principle proviso: future structure Models: I will never play golf as long as I live.She will stay away for the indefinite future insofar as she relaxes. Present: Use as/inasmuch as to communicate that something occurs or doesnt occur over the whole timeframe that another occasion happens. Time provision: present basic Fundamental provision: present basic Models: For whatever length of time that he plays piano, I go for a walk.She visits with her month, insofar as her better half needs to do what needs to be done around. Past: Use as/insofar as to depict an activity that did or didnt happen over a more extended timeframe previously. Time proviso: past basic ï » ¿Main proviso: past basic OR past nonstop Models: She didnt get any activity as long as she was working 60 hours a week.Peter didnt appreciate his conversation insofar as he was in the house.

Lm317 Adjustable Voltage Regulator Free Essays

Research about LM317 Positive Adjustable Linear Voltage Regulator: The LM317T is a 3-terminal incorporated circuit which can flexibly a heap ebb and flow of up to 1. 5 Amps with a yield voltage of between 1. 2V and 37 Volts. We will compose a custom exposition test on Lm317 Adjustable Voltage Regulator or then again any comparable point just for you Request Now It acknowledges an information voltage of somewhere in the range of 3 and 40 volts. It tends to be utilized to direct either present or voltage in circumstances where a fixed present or fixed voltage is required. The degree of current or voltage required can be balanced by interfacing the chip in arrangement with a fixed resistor and a potentiometer. The LM317 is additionally a well known variable voltage controller. It was imagined by Robert C. Dobkin and Robert J. Widlar in 1970 while they worked at National Semiconductor. Besides, both line and burden guideline is superior to standard fixed controllers. Notwithstanding having better than fixed controllers, this gadget remembers for chip current restricting, warm over-burden insurance, and safe working region assurance. All over-burden assurance remains completely practical, regardless of whether the change terminal is detached. The LM317 is flexible in its applications, remembering utilizes for programmable yield guideline and nearby on-card guideline. Or on the other hand, by associating a fixed resistor between the alter and yield terminals, the LM317 can work as an exactness current controller. A discretionary yield capacitor can be added to improve transient reaction. The alter terminal can be avoided to accomplish high wave dismissal proportions, which are hard to accomplish with standard three-terminal controllers. LM317 Adjustable Voltage Regulator pin arrangement. LM317 Adjustable Voltage Regulator Internal Block Diagram Operation of the LM317 Adjustable Voltage Regulator: A steady 1. 5V reference voltage (VREF) produces a consistent current (IREF) through R1 paying little mind to the estimation of R2. IREF = VREF/R1 In activity, the LM317 builds up an ostensible 1. 25V reference voltage, VREF, between the yield and change terminal. The reference voltage is intrigued over the resistor R1 and, since the voltage is consistent, a steady present I1 then move through the yield set resistor R2, giving a yield voltage of: VOUT = V REF (1+ R2/R1) + IADJ R2 (The IADJ is regularly a 50 Â µA; it is immaterial in many applications and the information voltage ought to be 2-3V higher than with its yield voltage. Application Information: NOTES: A. Ci isn't required, however is suggested, especially if the controller isn't in nearness to the force gracefully channel capacitors. A 0. 1-? F circle or 1-? F tantalum gives adequate bypassing to most applications, particularly when alteration and yield capacitors are utilized. B. CO improves transient reaction, however isn't required for steadiness. C. The Output Voltage (Because IAdj normally is 50 ? An, it is insignificant in many applications. ) D. CADJ is utilized to improve swell dismissal; it forestalls enhancement of the wave as the yield voltage is balanced higher. In the event that CADJ is utilized, it is ideal to incorporate security diodes. E. In the event that the information is shorted to ground during a shortcoming condition, security diodes give measures to forestall the chance of outside capacitors releasing through low-impedance ways in the IC. By giving low-impedance release ways to CO and CADJ, separately, D1 and D2 keep the capacitors from releasing into the yield of the controller. Schematic Diagram: Solving for IREF: IREF = VREF/R1 IREF = 1. 25V/10000? IREF = 125mA Solving for VOUT(MIN) and VOUT(MAX): VOUT (MIN)/(MAX) = VREF (1+ R2/R1) + IADJ R2 VOUT(MIN) = 1. 25V (1+ 0? /10000? ) + 0. 000050A * 0? VOUT(MIN) = 1. 25V VOUT(MAX) = 1. 25V (1+ 50000? /10000? ) + 0. 000050A * 50000? VOUT(MAX) = 10V (Therefore, the base info voltage that so as to flexibly its most extreme yield voltage is 12V. ) List of Components: Name| Type| Symbol| Material| Description| LM317 (IC) | Adjustable Linear Voltage Regulator| | It is a movable three-terminal positive voltage controller equipped for providing mutiple. 5A over a yield voltage scope of 1. 5 V to 37 V. | Potentiometer| Variable Resistor| | Informally, a pot, in gadgets innovation is a part, a three-terminal resistor with a sliding contact that shapes a flexible voltage divider. On the off chance that lone two terminals are utilized, one end and the wiper, it goes about as a variable resistor or rheostat. | Ceramic Capacitor| Unpolarized| | It is a two-terminal non-polar gadget that is developed of substituting layers of metal and fired, with t he clay material going about as the dielectric. | Name| Type| Symbol| Material| Description| Electrolytic capacitor| Polarized| | Formerly known as condenser, is an aloof two-terminal electrical segment used to store vitality in an electric field. | Resistor| Carbon Film| | It is a detached two-terminal electrical part that actualizes electrical obstruction as a circuit component. The current through a resistor is in direct extent to the voltage over the resistor’s terminals. | Diode| Rectifier| | It is a two-terminal electronic parts that permit current to stream in just a single course, from an anode (+) to a cathode (- ), and that convert AC to DC. Segment Layout: PCB Design Layout: Conclusion: I saw that the yield voltage of the controller (LM317) is rely upon the R1 and R2 in light of the fact that when the R2 is set to least yield obstruction, the yield voltage lessening to its base worth that is equivalent to the voltage reference (VREF) while it is set to the greatest opposition, its yield voltage will increment and it will arrive at its most extreme yield vol tage that it can flexibly. As I stated, that the yield voltage can control and set it to the worth that you wanted or enough to gracefully a heap or a circuit. The most effective method to refer to Lm317 Adjustable Voltage Regulator, Essay models

Do You Know the Rules of the Waitlist

Cmon you know you want to! Think you know how to  write an effective waitlist letter? Test your knowledge with the following quiz: 1.  Waitlist letters may be three or more single-spaced pages long: (a) if the applicant has a lot of accomplishments to talk about (b) they should never exceed two pages (c) if they are law school waitlist letters only (d) if you are not enclosing an additional letter of recommendation 2. Expressing some frustration or disappointment in the waitlist letter about not being immediately accepted is: (a) OK if the school is really your number-one choice (b) appropriate if it reflects how you honestly feel (c) never a good idea (d) useful in the letter’s conclusion to elicit sympathy 3. During the waitlist process, you should generally aim to contact the waitlisting school: (a) every other day if it’s really your number-one choice (b) weekly by email or  mail (c) only when prompted by the school (d) every three to four weeks (if the school allows contact) 4. The main topics of a waitlist letter should be: (a) your recent professional achievements (b) new reasons why this school is a good fit for you (c) developments in your community work since applying (d) any substantial recent examples that offset the weaknesses of your application (e) all of the above 5. It’s acceptable to repeat wording from your application essays in the waitlist letter: (a) never (b) if you are in a rush to get the letter done on time (c) if it was an especially strong part of your application (d) if you think it’s important enough to reinforce [Answers: 1b,   2c, 3d, 4e, 5a] Howd you do? Do you have a solid understanding of how waitlist letters work? Do you need help drafting a waitlist letter that will turn the schools unsure verdict into a solid, resounding acceptance? We can help! Check out our waitlist services for more info. hbspt.cta.load(58291, '04564dbf-3cad-4f7f-b407-ca8a097dd058', {}); For 25 years, Accepted has helped applicants gain acceptance to top undergraduate and graduate programs. Our expert team of admissions consultants features former admissions directors, PhDs, and professional writers who have advised clients to acceptance at top programs worldwide including Harvard, Stanford, Yale, Princeton, Penn, Columbia, Oxford, Cambridge, INSEAD, MIT, Caltech, UC Berkeley, and Northwestern. Want an admissions expert  to help you get Accepted? Click here to get in touch! Related Resources: †¢Ã‚  Help! Ive Been Waitlisted!, podcast †¢Ã‚  3 Topics to Discuss in Waitlist Correspondence, short video †¢Ã‚  How to Write Waitlist Update Letters Do You Know the Rules of the Waitlist Cmon you know you want to! Think you know how to  write an effective waitlist letter? Test your knowledge with the following quiz: 1.  Waitlist letters may be three or more single-spaced pages long: (a) if the applicant has a lot of accomplishments to talk about (b) they should never exceed two pages (c) if they are law school waitlist letters only (d) if you are not enclosing an additional letter of recommendation 2. Expressing some frustration or disappointment in the waitlist letter about not being immediately accepted is: (a) OK if the school is really your number-one choice (b) appropriate if it reflects how you honestly feel (c) never a good idea (d) useful in the letter’s conclusion to elicit sympathy 3. During the waitlist process, you should generally aim to contact the waitlisting school: (a) every other day if it’s really your number-one choice (b) weekly by email or  mail (c) only when prompted by the school (d) every three to four weeks (if the school allows contact) 4. The main topics of a waitlist letter should be: (a) your recent professional achievements (b) new reasons why this school is a good fit for you (c) developments in your community work since applying (d) any substantial recent examples that offset the weaknesses of your application (e) all of the above 5. It’s acceptable to repeat wording from your application essays in the waitlist letter: (a) never (b) if you are in a rush to get the letter done on time (c) if it was an especially strong part of your application (d) if you think it’s important enough to reinforce [Answers: 1b,   2c, 3d, 4e, 5a] Howd you do? Do you have a solid understanding of how waitlist letters work? Do you need help drafting a waitlist letter that will turn the schools unsure verdict into a solid, resounding acceptance? We can help! Check out our waitlist services for more info. hbspt.cta.load(58291, '04564dbf-3cad-4f7f-b407-ca8a097dd058', {}); For 25 years, Accepted has helped applicants gain acceptance to top undergraduate and graduate programs. Our expert team of admissions consultants features former admissions directors, PhDs, and professional writers who have advised clients to acceptance at top programs worldwide including Harvard, Stanford, Yale, Princeton, Penn, Columbia, Oxford, Cambridge, INSEAD, MIT, Caltech, UC Berkeley, and Northwestern. Want an admissions expert  to help you get Accepted? Click here to get in touch! Related Resources: †¢Ã‚  Help! Ive Been Waitlisted!, podcast †¢Ã‚  3 Topics to Discuss in Waitlist Correspondence, short video †¢Ã‚  How to Write Waitlist Update Letters

Racism Argumentative Essay

What is racism? The typical dictionary would state it is the prejudice or discrimination that is directed against individuals with different beliefs or race. Unfortunately, racism can be seen almost everywhere.even in a high school. Teasing, name-calling, bullying, verbal abuse and exclusion – all these forms of racism can be nowadays observed in high schools, where all kinds of people – be it teachers, pupils or workers – face with negative effects of racism. Students representing different races find it extremely hard to make friends with their peers from the other â€Å"races circles†. When things like that happen, sociability is compromised, which means there is no social growth observed within the communities. One more reason why racism should be eliminated lies within the fact that some students reject their own parental and culture values. When being discriminated for their culture, students begin to make themselves fit the mainstream culture. As a result, they abandon their parental and cultural values just to avoid prejudice. This leads to the identity confusion. Young people don’t know who they are anymore and what place they really belong to. Racism has also been one of the core reasons of drop out cases at schools. Being discriminated, students start hating school and, as a result, stay away from it. They give preference to stay in rather than meet the ones who tease them. It’s no wonder that they end up dropping out of school. This, in turn, has a major negative effect on their lives. They end up getting frustrated and even involved on crimes in order to somehow make a living. Have the teachers been somehow affected by racism? Definitely. They are being teased either by the fellow teachers or students, and, as a result, they lose confidence in their professional ability to teach and passion for teaching. They end up with being unwilling to go to work and have a depression. This significantly lowers their academic performance that affects the education system, as a whole. This is one more solid argument why should racism be totally eliminated. You will be impressed to know that some people have tried to point out some positive sides of racism. According to the viewpoints of some of them, the racist experience can help an individual to grow into a stronger person. How do they argue this? To their mind, one can gain more pronounced resilience levels in the process of resisting and respond to the marginalization and discrimination. This argument has been an error from the very beginning. The thing is that racism has been proven to cause self doubts and low self esteem that can turn an individual into a weak and unhappy person. School teachers, students and their parents – they cannot become stronger and more successful as a result of racism. Therefore, racism is now one of the most crucial social vices and we must address it in the most serious way. Racism has become the reason of lower academic performance. Besides, it has also affected the health statement of its victims and highly compromised sociality in high schools. All the effects mentioned above have resulted in weak community – high school relations and poor educational segment. Without a doubt, it is highly important to take anti-racism measures in schools in order to prevent the sad racism cases in the future.

Being Raised As Slaves By Harriet Jacobs And Frederick...

Being raised as slaves; both Harriet Jacobs and Frederick Douglass devoted their professional life for telling their true story based on their own experience. As a matter of fact, their works â€Å"Incidents in the Life of a Slave Girl† (1861) and â€Å"Narrative of the Life of Frederick Douglass, an American Slave† (1845) are considered the most important works in the genre of slave narrative or of enslavement. Thus, this paper will compare and contrast between Jacobs and Douglass in terms of the aforementioned works. Losing their mothers and realizing their status as slaves at about the same age; Douglass and Jacobs’s feelings are different, for example, looking at the beginning of Jacobs’s autobiography, it is evident that she extremely filled with grief and sadness about losing her mother: â€Å"I grieved for her, and my young mind was troubled with the thought who would now take care of me and my little brother.† (Baym, Nina, and Robert 923). Jacobs soon after the death of her mother was given into the hands of her grandmother, Aunt Marthy. In fact, the relation between Jacobs and her grandmother prove to be a most beneficial gift for her; In other words, her grandmother played the role of mother in Jacob’s life. In contrast to Jacobs, Douglass seems indifferent from losing his mother and he says, â€Å"I received the tidings of her death with much the same emotions I should have probably felt at the death of a stranger (1183). He doesn’t know exactly about his father’s identity. HeShow MoreRelatedA Comparison Of Writings By Harriet Jacobs And Frederick Douglass1718 Words   |  7 PagesA Comparison of Writings by Harriet Jacobs and Frederick Douglass In this paper I will compare the writings of Harriet Jacobs and Frederick Douglass. I will touch on their genre, purpose, content, and style. Both authors were born into slavery. Both escaped to freedom and fought to bring an end to slavery, each in their own way. Both Jacobs and Douglass have a different purpose for their writings. Harriet Jacobs and Frederick Douglass were both slaves that wrote about their strugglesRead MoreBeloved by Toni Morrison1455 Words   |  6 Pagessuffered horrifically. Not many slaves knew their mothers because they were torn from their homes. Many slave women were robbed of their innocence by their masters. Behind the face of every slave, there is always a very traumatic unforgettable story which is not something to pass on, but a lesson to remember from repeating same mistake again. Only a handful of slaves learned to read and write, and from their stories we can read the horrors they went through. Slave narratives brings these hardshipsRead MoreFrederick Douglass And Harriet Jacobs Essay1765 Words   |  8 Pageswho tackle this painful topic are Frederick Douglass and Harriet Jacobs. Both Douglass and Jacobs provide deep insights into the life of slavery by recounting their actual experiences. These autobiographies possess great power, though they are by no means carbon cop ies of each other. There are more familial elements in Harriet’s account than Douglass’s, providing a more complex view in Harriet’s case. In addition, while both slaves clash with their masters, Douglass relies on more straightforward tacticsRead MoreSlavery in America1124 Words   |  5 PagesBut do people truly understand how hard it was for the African American female slaves? Harriet Jacobs goes into detail about her life as a slave and gives the female perspective under the alias Linda Brent in the novel Incidents in the Life of a Slave Girl. She states that everything she says in the book is completely true. There are stereotypes of black women during this time: being looked upon as sexual objects and being promiscuous. Jacobs’s attempts to resist the stereotypical images of black womenRead MoreEssay about Dehumanization of Humanity1341 Words   |  6 PagesSince the Declaration of Independence America has been the land of the free. Every man was born with inalienable rights that could not be separated from their being. When God created the world he made man king of all the animals and plants and America was the first country to realize this. Well, that is unless that man was from African roots. By simply having a different skin color certain men no longer seemed to have that inalienable right to rule over the earth, plants and animals; rather theyRead More Interpretations of Slavery Essay3734 Words   |  15 Pagesare present in all forms of slavery. Slaves were property and objects, not subjects of the law. Slaves had few rights, always fewer than their owners. Slave were also limited to few social activities and were not allowed to participate in political decisions. Finally, any earnings aquired by slaves by law belonged to their master. Also, slaves were prevented from making their own choices regarding physical reproduction. Western slavery took each of these slave characteristics to a new level and asRead MoreHarriet Jacob : An African American Slave And Feminist1071 Words   |  5 PagesHarriet Jacob: An African American Slave and Feminist â€Å"Reader, be assured this narrative is no fiction† (Author). Harriet Jacobs’ Incidents in the Life of a Slave Girl, is her narrative as a slave who lived in a slave state for twenty-seven years before escaping to live as a free woman in New York (Jacobs preface). Jacobs’ was motivated to write her story by a deep desire to share her experience in an effort to bring to light what slavery really was, a â€Å"deep, and dark, and foul experience thatRead MoreHow Personal Values And Beliefs Influenced The Black American Slave Narrative1572 Words   |  7 PagesBeliefs Influenced the Black American Slave Narrative: â€Å"Incidents in the Life of a Slave Girl† and Narrative of the Life of Frederick Douglass† Compared. Throughout the abolition movement, both men and women slaves were trying to escape from slavery, and find their way to freedom in the North. Many of wrote their stories down. Some with the aid of ghost writers, and often under pseudonyms to protect their safety. These slave narratives spoke of the sufferings of the slave experience in America (CampbellRead MoreThe Narrative Of The Life Of Frederick Douglass2047 Words   |  9 PagesFrederick Douglass was an African American social reformer, orator, and writer. He became the leader of the of the abolitionist movement after escaping from slavery and publishing his autobiography, The Narrative of the Life of Frederick Douglass. His narrative showed white anti-slavery sympathizers, how slaves were brutalized by the slave holding system. Harriet Jacobs was an African American writer who escaped from slavery and was later freed. She became an abolitionist speaker and reformer. JacobsRead MoreFrederick Douglass And Harriet Jacobs Essay1335 Words   |  6 PagesBoth Frederick Douglass and Harriet Jacobs had similar experiences in regards to their owners getting more involved with religion resulting in a change in the treatment of their slaves. Frederick Douglass’ slave-owner in 1832 was a man called â€Å"Captain Auld† by his slaves. Douglass describes him as a â€Å"slaveholder without the ability to hold slaves†. However, after attending a Methodist camp-meeting and experiencing religion, Auld becomes crueler. Douglass had the slightest hope that Auld’s involvement

Analysis of Caius Cassius Character free essay sample

The driving force behind the conspiracy is Cassius though there are others who are unhappy with the state of affairs under the prevailing system. Yet, they do not take an active part in the design to get rid of powerful Caesar. So, it is not incorrect to state that the chief protagonist of the assassination plot is no one but Caius Cassius. Let me have men about me that are fat; Sleek-headed men, and such as sleep onights: Yond Cassius has a lean and hungry look; He thinks too much: such men are dangerous. Act1. ii. In the Act 1 Scene ii of the play, we come across the above quotation where Caesar expresses, to Mark Antony, his assessment of Cassius’ personality although the latter plays down Caesar’s fear of Cassius stating that he is not a dangerous individual but a noble Roman. Caesar’s estimation of Cassius encapsulates in a nutshell the true face of a schemer who is out to deter, through jealousy or to gain personal advantages, the advancement of others. We do not know the truth behind this assertion. But Caesar believes firmly that Cassius is a person with evil intentions. Let us find out, based on the facts in the play, whether what Caesar believes is true. The initial appearance of Cassius, in the play, is in the Act 1. ii where he meets Brutus and joins him in conversation. Being a subtle thinker who visualizes everything from all standpoints, it is reasonable to conclude that he had not failed to pre-plan minutely the plot prior to his implanting the embryo, against Caesar, in Brutus’ mind. Cassius is crafty enough not to touch upon the topic directly. First he tries to find out Brutus’ personal opinion about Caesar’s authoritarian rule. So, he drifts the conversation towards that direction when Brutus drops the casual hint: â€Å"Nor construe any further my neglect Than that poor Brutus, with himself at war,† Act 1. ii. From this point onward, he manipulates on Brutus’ egotism by praising the noble role his ancestors had played in the past in the affairs of the country, and also Brutus for the high respect that the Romans have towards him. By means of this ingenious mechanism he tries to create in Brutus the normal human feeling â€Å"If people hold me in such esteem, I am better than Caesar. See the next question Cassius poses to Brutus: â€Å"Tell me, good Brutus, can you see your face? † Act 1. ii. How skilfully he plays his card to win Brutus over to his side! He handles the whole subject as an expert at negotiation. Cassius’ endeavour does not stop here. He pursues it still more vigo rously. Now it takes a different turn. He presents to Brutus a Caesar who is not as courageous or valiant as people think him to be. To buttress his claim, he relates two incidents where Caesar showed his cowardice. One of which is the incident where Cassius and Caesar jumped into the raging Tiber to swim to the other side. Before being able to reach the bank, Caesar got into difficulties and screamed for help. It was Cassius who saved him from drowning. What is Cassius driving at? Here he compares Caesar with Brutus and implies that, when there are greater men like Brutus, in the Republic of Rome, why should they remain passive under the yoke of a tyrant? This argument succeeds partially to win over Brutus’ co-operation for Cassius’ plan. It is a great achievement for him, for it is not a simple task to convince an idealist of the calibre of Brutus to commit an action that will spill out blood. After preparing the preliminary ground and getting Brutus’ consent to think over the subject, Cassius does not remain idle. He pursues the issue relentlessly to ensure that Brutus will not change his mind. He writes some notes, under different hands, as if coming from several citizens and causes them to be thrown into his room at night for him to read. The general tenor of the writing is that Rome holds Brutus in high esteem and respect and he should not be silent when the country is in dire need of his leadership to overthrow the tyrant. The strategy succeeds in obtaining Brutus’ whole-hearted involvement in the conspiracy when he says, â€Å"‘Speak, strike, redress! ’ Am I entreated To speak and strike? O Rome, I make thee promise, If the redress will follow, thou receivest Thy full petition at the hand of Brutus! † Act 2. ii. Though the method employed to convert Brutus is quite unprincipled, it shows, no doubt, the skill of a practical man to achieve his objective by hook or by crook. Hence, it can be counted as a plus point in his character. Brutus’ patriotism and self-love impede him from seeing the deep chasm to which he is pushed by artful manipulation. Unlike Brutus, Cassius is a far-sighted man. He is aware of the capability of Antony and his solid friendship with Caesar. An important item in his plan is to get rid of Mark Antony as well, along with Caesar since he concludes that he is a potential danger to their cause. But this is over-ruled by Brutus on the premise that it will foul their good intention. Brutus’ reaction to the suggestion is: â€Å"Let’s be sacrificers, but not butchers, Caius. † Act 2 Scene i. What takes place later fully justifies the stand taken by Cassius with regard to Antony. If Brutus agreed with Cassius, the conspiracy would have been a complete success. Brutus permits Antony to make a funeral oration at Caesar’s burial. Again Cassius objects to Antony being allowed to speak for he sees it dangerous, and this is his reaction: â€Å"You know not what you do. Do not consent That Antony speaks in his funeral. † Act 3 Scene i. Why did such a far-sighted man as Cassius, who felt that there was a potential threat from Antony in the event of him being allowed to live and permitted to deliver Caesar’s funeral oration, meekly succumb to Brutus’ objections and keep mute? As this is a relevant question which bears on Cassius’ true character, it is important that there is some acceptable explanation to the position adopted by him. It is a well-known fact that Cassius’ endeavour to get the co-operation of Brutus to assassinate Caesar is based on the hypothesis that it can succeed only if Brutus is their chief co-conspirator. Relying on this theory, he does not want to commit anything that is liable to displease Brutus. He thinks that, if Brutus is annoyed and comes to the conclusion that the assassination is done to achieve some personal ends and not for the common good of the country, Brutus will not hesitate to wash his hands off the plot. In order to prevent this possibility, Cassius remains silent and this is the serious weakness in his character. This finally becomes the fatal flaw in the bid to get rid of the dictatorship. If Cassius explained to Brutus in greater detail the danger of permitting Antony to deliver the funeral oration, the fatal end of the conspiracy could have been avoided. This is not in keeping with the manoeuvring skill of a man like Cassius. If he can convince Brutus to support the conspirators, it is not impossible for him to get Brutus to block Antony being given the opportunity of speaking at the funeral. Cassius is undoubtedly a superb schemer. He is able to win over to his side an idealist like Brutus to assassinate his good friend, Caesar. However, he fails in his endeavour to liquidate Mark Antony and block his delivering the funeral oration at Caesar’s burial. His failure to explain the inherent dangers posed by Antony convincingly to Brutus, who does not see the reality due to his extreme idealism, is an indelible black mark on his character as a skilful schemer. Though the conspirators succeed in assassinating Caesar, yet they get themselves liquidated as a result of Mark Antony’s dexterous manipulation of the popular anger against them. So, Cassius and Brutus should be held responsible for the unnecessary massacre that ensues and both of them kill themselves by their own hands before they are captured by the forces commanded by AntonÃ'Æ'.

Professional Development Plan

Introduction Leadership is an important process in team management. It is always important to understand the characteristic of self and that of team members in order to offer effective leadership. By understanding the personal characteristics and of the other team members, a leader will be able to understand the strengths and weaknesses in order to find a way of achieving success in addressing the specific duties.Advertising We will write a custom coursework sample on Professional Development Plan specifically for you for only $16.05 $11/page Learn More In this learning group, there are four members; they include Elizabeth, Jason, Rachel, and I. Each one of us has unique characteristics which make us diversified in our capabilities. Where one of us has weaknesses, the others may have strengths, and this makes it possible to address various challenges as a team. As a leader, I need to analyze these characteristics in order to determine how we can address different tasks, and how we can help one another overcome some of the personal challenges that may affect our career (Rughani, Franklin Dixon, 2003). In this assignment, I seek to develop a plan that will address the characteristics of the group and me as the leader of the learning team. Combined DISC Chart of the Learning Team Members The group members have taken their time to generate their DISC profile based on the specific questions that were set for them. The following is a combined DISC chart of my Learning Team members. Figure 1: Combined DISC Chart The characteristics of the team The chart above shows the characteristics of the team. It is clear that the four team members have different traits that make each one unique. When describing the characteristics of the team, it would be important to look at the composition of the personality and behavior of the different members. The chart shows that this team has the right composition that it needs in order to succeed.Advertisin g Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Each of the four members do not share the personality trait as given by DISC assessment. In each of the four personality traits described in the DISC, there is only one person. This makes the group an all-rounded team with all the four different personalities. This may be advantageous because of the diversity of opinions that may exist in the group. This means that each of the ideas proposed by the team members will be analyzed from different perspectives, and the final decisions will be based on a clearly informed knowledge that is convincing to the four people with different traits. However, this may also have its own challenges. The difference in personality means that each of the team members has a different reasoning approach. This may not only delay the process of coming up with a decision, but also may lead to a complete breakdown in commun ication and decision making processes. What one of the team members finds to be very important may mean very little to another member. What one member may consider a best course of action may be the complete opposite of the thought of another team member. This means that it would take compromise and support in order to make any progress in some cases. Development Plan on Characteristics of my Team Members As a leader of this group, it is important at this stage to create a development plan to address specific characteristics of the team members both individually and as a group (Beers, 2007). This will clearly demonstrate my ability to lead them under various circumstances. Group professional development plan This group has four members with varying characteristics. The report we obtained from the personality self-assessment reveals that we are very unique in this group. As a leader, I consider this as the main strength. It is evident that where one of us has a weakness, we find stre ngth in the other person. This makes it easy to develop as a learning team. The results reveal that each one of us needs some development in specific areas in order to develop into a better person. In this team, we will work together and identify these weaknesses, and find a solution that will help all the team members overcome them in order to advance our careers (Peine Peine, 2008).Advertising We will write a custom coursework sample on Professional Development Plan specifically for you for only $16.05 $11/page Learn More Individual professional development plan It is vital to start by creating an individual professional development plan based on the results obtained from the DISC assessment of the four members. The four members included Elizabeth, Jason, Rachel, and I. Elizabeth The results reveal that Elizabeth is predominantly an interactive style who is sometimes referred to as an enthusiast. It means that she is more direct and less open. The ma in goal that that drives her is to influence people around her to act in a given pattern. Some of the key characteristics of Elizabeth include seeking status symbol, slow in pace, dislike of routines, comfortable to delegate duties, an enthusiast, persuasive and inspirational, and very trusting. Sometimes she may be evasive when under pressure. In her growth opportunities, she focuses more on the big picture and very impulsive. Her personal empowerment pointers show that she needs to improve her ability to deal with substance of the tasks, state her positive views, and learn from the Steadiness. Her main weakness is that she is sometimes careless and disorganized. Jason Jason comes out as predominantly a Dominance Style- sometimes referred to as the Producer- based on the results that were obtained from the DISC assessment. Generally, he is less direct in his speech and actions. His primary goal is to accomplish better goals within his organization or group. He dislikes people who h e considers to be obstacles to his achievement of the set goals, and prefer working as a team. Her ability to produce makes him valuable to this learning team because he is always dependable and very efficient. He rarely delegates his duties, strict on working as per the schedule, and can manage pressure. He is always focused and very confident when working with people. However, his weakness is that he dislikes being instructed and is always reluctant to change. Rachel Rachel comes out predominantly as a person with Steadiness style traits. She is a go-getter whose main drive in life is the desire for a steady flow of greater achievements in all the tasks that she does. She is a good short-term planner and self-reliant person. She does not rely on others to achieve her goals in life. She is an industrious person who knows how to break work into smaller tasks.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More She is less concerned about what other people say about her, but always wary of people who may beat her to the goal or take advantage of her. Rachel’s main weakness is that she is always uncomfortable with multiple or complex tasks. She may also be guarded and rigid when under pressure. Anita From the results obtained from the self-assessment report, it is clear that I am predominantly cautious. The results show that I am a perfectionist who is more indirect and less guarded. My main motivation in all that I do is to have predictable outcomes. I pay a lot of attention to details and key processes, and value relationships. I am a thorough and dependable person who prefers methodological approach when handling tasks. I am always keen to embrace change when it is confirmed that it is attainable. I prefer following established rules other than working without a plan. I also prefer having control over procedures and very keen on details. My main weakness is that I dislike oppositi on. I may be critical, and sometimes unresponsive to some issues. My ability to lead them The above characteristics identify critical personality traits that make me a good leader for this team. It is clear that I am a good planner. This is an important trait in leading a learning team. I will be able to plan and predict the outcomes of our group when handling various academic tasks. A leader should be someone who is dependable. That is another strength of mine that will make it possible for others to rely on me. I believe I am a problem solver and an industrious person, which makes it easy for me to work with and lead others. References Beers, S. (2007). Strategies for designing, implementing, and evaluating professional development. Alexandria, Va: Association for Supervision and Curriculum Development. Peine, J., Peine, J. (2008). The educator’s professional growth plan: A process for developing staff and improving instruction. Thousand Oaks, CA: Corwin Press. Rughani, A. , Franklin, C., Dixon, S. (2003). Personal development plans for dentists: The new approach to continuing professional development. Abingdon, Oxon: Radcliffe Medical Press. This coursework on Professional Development Plan was written and submitted by user Alyvia N. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Technical Report on Food Dyes Essay Example

Technical Report on Food Dyes Essay Example Technical Report on Food Dyes Essay Technical Report on Food Dyes Essay TECHNICAL REPORT ON SYNTHETIC FOOD COLORS TEXTILE LABORATORY APPLIED CHEMISTRY RESEARCH CENTER Pakistan Council of Scientific and Industrial Research Laboratories. Complex Karachi. TECHNICAL REPORT ON SYNTHETIC FOOD COLORS ______________________ _________________ Muhammad Aleem Ahmed Dr. Arfa Yasmeen P. S. O/ACRC HOC/ACRC _______________ __________________ Dr. Khuala Shirin Dr. Tanzil Haider Usmani P. S. O/ACRC D. G/KLC Compiled by: ________________ ___________ Mrs. Munazza Sohail Mansoor Iqbal Scientific Officer Scientific Officer Corresponding e-mail: [emailprotected] com [emailprotected] com [emailprotected] com TEXTILE LABORATORY APPLIED CHEMISTRY RESEARCH CENTER Pakistan Council of Scientific and Industrial Research Laboratories. Complex Karachi. Table of Contents: S. NoContentsPage Nos 1. Title of Project1 2. Affiliated personnel and organization2 3. Table of Contents3 4. Introduction and uses of Food Colors4 5. List of Approved food colors with details5 6. Background and Classification8 7. Advantages and Adverse Effects due to heavy metals in Food colors9 8. Permissible Limits of Heavy Metals10 9. Schematic Diagram for the synthesis of Food colors11 10. Some details for Mono Azo Food Colorants12 11. Details and specification of Acid Red 33 Food Dye12 produced by PCSIR laboratories Complex Karachi. 13 12. Working Group for Pilot Scale production, Analysis and quality Control of Synthesized Product14 13. References15 Introduction: Food colors are known as certified colors. A colorant which may either be obtained from natural or synthetic route, permissible for use in food, drugs or cosmetics by FDA. All must satisfy strict regulations as to toxicity. The Natural color extracts, which were used for centuries for coloring food, have been extensively replaced by synthetic dyes. These synthetic dyes are colored organic substances that can be applied in solution or dispersion to the food as substrate, thus giving it a colored appearance. Usually the dyes have an affinity for food stuff and are readily absorbed from solution. The synthetic organic colors are superior to the natural dye extract in tinctorial power, consistency of strength, range and brilliance of shade, stability, ease of application and cost effectiveness. Many of synthetic coloring material thus selected for use in foods however the manner in which it is applied is much important from health point of view. A color additive is any dye, pigment or substance which when added or applied to a food, drug or cosmetic, or to the human body, is capable (alone or through reactions with other substances) of imparting color. FDA is responsible for regulating all color additives to ensure that foods containing color additives are safe to eat contain only approved ingredients and are accurately labeled. Uses of Food Colors: Color additives are used in foods for many reasons: 1) To offset color loss due to exposure to light, air, temperature extremes, moisture and storage conditions; 2) To correct natural variations in color; 3) To enhance colors that occur naturally; and 4) To provide color to colorless and fun foods. Without color additives, colas wouldnt be brown, margarine wouldnt be yellow and mint ice cream wouldnt be green. Color additives are now recognized as an important part of practically all processed foods we eat. List of dyes which are called certified Food Dyes: FD C Blue No. 1 – Brilliant Blue FCF, E133 (blue shade) FD Blue No. 2 – Indigo tine, E132 (indigo shade) FD Green No. 3 – Fast Green FCF, E143 (turquoise shade) FD Red No. 40 – Allura Red AC, E129 (red shade) FD Red No. 3 – Erythrosine, E127 (pink shade, commonly used in glace cherries) FD Yellow No. 5 – Tartrazine, E102 (yellow shade) FD Yellow No. – Sunset Yellow FCF, E110(orange shade) List of Approved Natural and Synthetic colors for Food items by their E-Numbers: 100–199 Colors 100–109Yellows 110–119Orange 120–129Reds 130–139Blues Violets 140–149Greens 150–159Browns Blacks 160–199Gold and others Some Mono Azo dyes used in Food with their EN Numbers and Structures: : E102 : Tartrazine E107 : Yellow 2G E110 : Sunset Yellow E122 : Azorubine E123 : Amaranth E124 : Ponceau 4R E129 : Allura Red E151 : Brilliant Black E155 : Brown HT Background Information for Synthetic Food Colors: Artificial food colorings were first introduced after World War II when the chemical industry met with the food industry regarding using chemical-based colors since they were lower in cost than natural colors and had a longer shelf life. The safety of the colors was determined primarily from using LD-50 tests, and the amount was then extrapolated to humans. At the time of approval, behavioral toxicology testing was not required by the Food and Drug Administration (FDA) and therefore was not done on the artificial food colors. Classification of Synthetic Food Colors: Synthetic Food colors have been grouped into following classes. Mono azo Diazo Triazo Triarylmethane Xanthene Quinoline Indigoid Azo Food colors: In azo group of colors the chromopheric system consists of essentially of the azo group on association with one or more aromatic system. Azo Group There may be one or more than one azo group are present in color molecule therefore the mono azo, diazo, triazo, tetra azo or poly a zo dyes are being synthesized. Also the position of azo groups may differentiate their characteristics. The range of the shades covered by the azo group in food colors is very wide and including Red, Orange, Yellow, blue, Violet, Brown and Black. In most of the countries of world the coloration of food is regulated by FDA and government status. This is usually achieved by the publication of permitted lists and purity specification for each colorant and sometimes by the limitation of permitted colorant level in certain food colors. Advantages of synthetic Food colors: 1. Safe 2. Uniform Quality 3. Readily available in adequate quantity 4. Good Stability 5. High tinctorial power makes them economically advantages 6. good stability in water and alcohol 7. tasteless and odor less 8. Available in several forms 9. Freedom from bacteriological problem 10. Compatible in all food and beverages 11. Help to hold down the cost of food since the normal appearance of wholesome colorful tool can be retained or can be restored if color is lost during processing. 12. promote good health by making nutritious food attractive to the consumer. The Adverse effects of Lead, Mercury, and Arsenic: Lead: Lead is associated with lower IQ and it could also responsible for some cavities in teeth. Lead exposure has been linked to developmental delays, peripheral neuropathy, alters thyroid hormones and reduces fertility. In elderly adults level over 4 mcg can have neuro behavioral effects. Mercury: Mercury has been implicated in autism, ADHD, learning disabilities, endocrine problems, allergies, asthma, rheumatoid arthritis, and a host of other disorders. According to the FDA, The toxicity of mercury compounds is extensively documented in scientific literature. It is well-known that mercury compounds are readily absorbed through unbroken skin as well as through the lungs by inhalation and by intestinal absorption after ingestion. Mercury is absorbed from topical application and is accumulated in the body, giving rise to numerous adverse effects. Arsenic: Arsenic poisoning has been associated with respiratory, neurological, developmental, and cardiovascular issues. It has also been associated with cancer. In fact, an increased risk of skin cancer in humans is associated with chronic exposure to inorganic arsenic in medication, contaminated water, and the workplace. Permissible Limits for Some Heavy metal content in Food Colors: In the US, FDA specification for food, drug and cosmetics colorants are supported by published methods, many of which are acknowledge as official methods and reported as such by the association of official analytical chemist. FDA color additive specifications tend to differ from their European counterparts by placing lower limit on a smaller number of heavy metals usually including (Lead, Mercury and Arsenic) and by limiting a smaller number of organic contaminants . Moisture and diluents limit are usually included and minimum pure color content is required. So the General limits of heavy metals in ppm regulated by FDA on which bases a dye can be accepted as certified food color are as follows: S . NoName of MetalLimit in ppm 1. Lead? 10 2. Arsenic? 3 3. Mercury? 1 4. Cadmium? 1 5. Chromium? 50 6. Manganese? 100 7. Total heavy Metals? 40 Some Mono Azo Food Colors with their Numbers and Intermediates: S. NoColor NameC. I NoC. I Food NoEEC NoFD C NoIntermediates 1- Amaranth 16185 Red 9 E123 Red No 2 Naphthionic Acid, 2- Naphthol-6- Sulphonic acid, 2- Naphthol-3,6- diSulphonic acid, 2- Naphthol-6,8- diSulphonic acid, 2- Naphthol-3,6,8- diSulphonic acid 2-Allura Red16035Red 17E129Red No 405-Amino-4-Methyoxytoulene-2-Sulphonic acid, 2- Naphthol-6-Sulphonic acid, 6,6-Oxybis (naphthalene-2-sulphonic acid), 2,2- Di methoxy-5,5-dimethyl-diazo amino-benzene-4,4- di sulphonic acid. -Sun Set Yellow FCF15985Yellow 3E110Yellow No 6Sulphanilic acid,2-Naphthol-6-Sulphonic acid, 6,6-oxybis(Naphthalene-2-sulphonic acid),4,4-Diazoaminodi(benzene Sulphonic acid), 2-Naphthol-3,6-disulphonic acid. 4-Tartrazine19140Yellow 4E102Yellow No 5Sulphanilic acid,4 Hydrazino benzene sulphonic acid,3 Carboxy-1-(4-Sulphophenyl)-5-pyrazone,4,4-Diazoaminodi (Benzene Sulphonic acid) Details and Specification of Acid Red 33 Food Dye12 produced by PCSIR laboratories Complex Karachi, C. I No. 17200 CAS Number:3567-66-6 Name:2,7-Naphthalenedisulfonicacid, 5-amino-4-hydroxy-3-(2-phenyldiazenyl)-, sodium salt (1:2) Synonyms: ,7-Naphthalenedisulfonicacid, 5-amino-4-hydroxy-3-(phenylazo)-, disodium salt (9CI); C. I. Acid Red 33(6CI,7CI); C. I. Acid Red 33, disodium salt (8CI); 11427 Red; 1424 Red; Acetyl Red B; Acid Fuchsin Fast B; Acid Fuchsine 38013; Acid Fuchsine 90120; Acid Fuchsine D; Acid Red 2A; Acid Red 33; Acid Red B; Amacid Fuchsine 4B; AzoFuchsine; Azo Grenadine; Azo Magenta G; Azo fuchsin; Azofuchsin (biologicalstain); Brasilan Fuchsine D; C. I. 17200; C. I. Food Red 12; Certicol Red B;Colacid Red 2A; Cosmetic Red 17000; D C Red 33; D and C Red No. 33;DC Red No. 33; DC Red No. 33-307002; DC Red No. 33-38013;DC Red No. 3-90120; Disodium1-hydroxy-2-phenylazo-8-aminonaphthalene-3,6-disulfonate; Edicol Supra Red 10B;Edicol Supra Red 10BS; Eniacid Fuchsine BN; Fabracid Fuchsine S-B; Fast A cidMagenta; Fast Acid Magenta B; Food Red 12; Hexacol Red 10B; Hexalan Red B;Hispacid Fuchsin B; Japan Red 227; Japan Red No. 227; Naphthalene Red B;Puricolor Red ARE 33; Red 10B; Red 10B307042; Red 33; Red No. 227; Romexal Red2A Molecular Formula: C16H13 N3 O7 S2 . 2 Na Molecular Weight:469. 42 Density:g/cm3 Melting Point: decomposes below the melting point Boiling Point:Â °Cat760mmHg Flash Point: Â °C Lab Report of Our Synthesized product (Food Red 12 or Acid Red 33): S. NoName of Metal Limits in ppm 1. LeadBelow detection limit 2. Arsenic Below detection limit 3. Mercury 0. 011ppm 4. CadmiumBelow detection limit 5. BariumBelow detection limit 6. CopperBelow detection limit 7. BariumBelow detection limit 8. SeleniumBelow detection limit 9. CopperBelow detection limit 10. ChromiumBelow detection limit Working Group for Pilot Scale Production, Analysis and Quality Control of Synthesized Food Color: 1. Members for Production: Muhammad Aleem Ahmed (P. S. O)/ACRC Munazza Sohail (S. O) /ACRC Mansoor Iqbal (S. O) /ACRC Kamran Ahmed (S. O) /ACRC 2-Members for Analytical and QC Services: Dr. Khaula Shirin P. S. O/ACRC Dr. Sofia. K. Alvi S. S. O/ACRC Sheeraz Shafiq S. O/ACRC Mehroz Khan S. O/ACRC References: 1. Color Index, International, Society of dyes and Colorist Bradford England (Page 4105). 2. Development in Food Color by , Eb John Walford ,Elsevier applied Science Publishers London and New York . 3. Color in Food, Improving quality by Douglas b Dougall, CRC Press Boca Raton Boston New York Washington DC, Cambridge England. 4. Food Colorant, chemical and functional Properties by Carmen Socaciu, CRC press, Tailor and Francis Group.

Blackberry Essay Example | Topics and Well Written Essays - 3000 words

Blackberry - Essay Example The reports will conclude with specific approaches for specific managerial problems providing clarity to the reader. Table of Contents Table of Contents 3 Discussion & Analysis 9 Managerial Decision Making 9 Conclusion 19 Recommendations 21 References 28 Introduction Blackberry is a popular handset device manufactured by the Research in Motion (RIM) headquartered in Waterloo. RIM had revolutionized the mobile industry with the introduction of the Blackberry handset in the year 1999 (Blackberry, 2013a).The launch of Blackberry products and services had changed the lifestyle and perception of the customers. The Blackberry handsets are multifunctional, offering services like capturing videos, games, music application, web browsing, emailing and other miscellaneous functions. The USP of the handset is that it offers instant messaging options to customers while maintaining a high level of security through message encryption and also serves the purpose of a multi digital functional assista nt. Recently, the company launched a tablet named The Blackberry Playbook (Blackberry, 2013b). The handset devices offer services like Enterprise Mobile Computing and Enterprise Mobility Management which enables the customers to utilize advanced technology and solve their problems. The blackberry technical services support system extends technical services and guidance to customers having problem in using the handset. The company’s stock is listed in NASDAQ and BBRY and the group is currently led by Mr. Thorsten Heins. The report highlights the various challenges faced by the management of Blackberry and the root cause of the problems. The author of the report will also provide remedial solutions which could have prevented the matter from aggravating further. The company has been facing severe technological, managerial and human resource challenges which will be highlighted in the report. The report will also highlight the various causes which led to downfall of the company a nd reduction in the market share. Finally, the report will conclude with suggestions that can help improve the existing strategic position of Blackberry. Background of the Problem The company’s popularity soared with the introduction of the Blackberry Pager and the Blackberry Pearl 8100. The pager become one of the most popular mobile handsets of and had attracted several customers. The CEO of Verizon communications was one of the first business enterprises had ordered RIM interactive pagers worth $70 million. The Blackberry Pearl phone was a unique phone which offered services like instant messaging, excellent camera features, smooth touch interface and other strong multimedia capabilities. The introduction of Blackberry Pearl 8100 was largely influenced by the emergence of Apple iPhone. Initially, the management of Blackberry did not consider the emergence of Apple iPhone as a threat due to its immense popularity however with the increase in the sales of Apple iPhone the ma nagement of Blackberry started considering Apple as serious threat. The sudden emergence of Apple in the mobile phone industry prompted the management of Blackberry to develop advanced phones like Blackberry Storm. Blackberry Storm was the first touch screen phone developed by Blackberry to attract potential customers. Blackberry had become a majority revenue contributor for RIM. However, the sales of the company started declining and the

An outline marketing plan for the next year for Atlantic Quench 306 Essay - 2

An outline marketing plan for the next year for Atlantic Quench 306 - Essay Example Moreover, alliance with brands like Coca-Cola and Gerber has also boosted the market presence of Atlantic Quench. The marketing plan for the concerned firm focuses on developing a new product for entering the mass consumer market and providing the consumers a cheaper alternative against highly priced pure juices. With an aim to sell 250000 units of 250 ml tetra packs of the new product, Atlantic Quench will begin by streamlining the functional aspects of the company to reduce their cost. The product introduction is developed with differentiation focus and the control of the marketing activities will focus on cost leadership. Based on this, the price skimming has been selected as the pricing strategy. The budget developed also reflects the estimated earnings and expenses for the new product segment of Atlantic Quench in the next 4 years. With appropriate market presence and brand development activities for creating consumer awareness, Atlantic Quench can enter the global market of jui ce and nectar segment. Atlantic Quench operates in the fruit industry mainly in its home market i.e. US and is a co-operative business process. Established in the year 1934, the co-operative has become one of the most famous brands in agricultural product market with their extensive and highly demanded product base. Jointly owned by 630 cranberry and 46 grape fruit farmers, the production channel of the company is also steady and growing. As the co-operative saw the demand of their products growing in the market, they entered the retail sector with bottled fruit juices. However, the primary concern of the business is related to control its growth in an organised manner and also ensure a good relationship with the farmers. In order to overcome the financial crunch, Atlantic Quench CEO Chuck Berry decided to develop the brand of the company by converting into a full-fledged business houses. Atlantic

The institution and I Essay Example for Free

The institution and I Essay This is similar to Brett; the protagonist in Scott Monks unconventionally written novel Raw. We first meet Brett at his umpteenth time of committing a crime. On his journey to his latest institution; The Farm, we learn of his negative attitude and surprise of being sent to a federation-styled homestead instead of a concentration camp patrolled by Dobermans and gun-toting guards. His negative attitude to authority is exemplified by constantly referring to the police as pigs and similies like Cops and food go together like pigs and slop. Sam is the symbolic role model who initiates Bretts reform, he offers his hand for a handshake, but Brett declines the offer. This symbolises his reluctance to change from his former self and habits. Scott Monk has deliberately put this theme of binary opposites in  the novel, to show how different the experiences are on individuals on different sides of the rules. When Brett first meets the other criminals occupying The Farm he is shown two different paths he can follow while there; he can follow the rules and rely on the institution for support and be like Josh. The other option is to have a blatant disregard and disrespect for the rules; and turn to violence as the answer to everything and be like Tyson. Brett is always at crossroads and does not show any change until the end of the novel, where he is put in a position where he must choose what path he wants to lead in life. The Farm does not use solitary confinement or violence as a form of punishment towards the boys, instead they are enforced upon the individual i.e. When Brett drink drives and crashes the Ute, he is punished by doing chores such as †¦pulling out weeds†¦ and †¦scrubbing the rust off oil drums†¦. Brett does not prefer to do such chores because he knows he is already being sent back to Sydney for breaking the law. Another way is by punishing the whole group for an individuals action, this leads to the individual harassment and negative victimisation towards this individual i.e. Brett tries to escape and is victimised by Tyson and his group who shave the hair off his head for the fear of losing privileges. The symbolic affects of before and after The Farm is represented by Rebecca and Caitlyn. The significance of Rebecca proves that Brett is only semi-rehabilitated; Rebecca symbolises Bretts continuing path to crime. Caitlyns personalities of being conservative and conformist replicate the path that Bretts life will lead to if he abides to the rules while staying at The Farm. It is because of Rebecca that he is sent away and Sam tells him only you can change ur life. This is the main theme to the whole novel, and has been put in deliberately by Scott Monk. He does this because he knows that his book is aimed at young teenagers and he knows that it will attract the attention of a lot of young teenagers because of its contents; rebelling amongst the  whole world because †¦it hates you†¦, fights, sex and run-ins with the law. Dissimilar to Raw, Shawshank Redemption a film directed by Frank Darabont, is set on themes focusing on the negative effects on the individual while in prison. Shawshank focuses mainly on physical abuse and punishment, this is seen in the fourth scene when Warden Norton is laying out the rules; †¦no blasphemy but verbal and physical abuse is condoned. Shawshank is different to Raw because it can be seen that, the guards physically abuse the inmates. Also; the plot of Raw is that the change is within the individual, but in Shawshank, the plot is to keep the criminals inside the dull grey walls away from the emerging and colourful society; There is only 3 ways to spend money on prisons: more walls, more bars, more guards. This piece of dialogue is ironic because the warden himself is in charge of a money laundering scheme throughout the prison, this is only possible with the help of the smart Andy Dufresne (Tim Robbins). This operation leads Andy to find sarcasm in saying that On the outside I was an honest man, straight as an arrow, I had to come to prison to be a crook. This is an individual effect that Andy has had because of the institution; he has become a criminal. There is a belief that if an inmate has been in a prison for too long they rely upon the institution and become institutionalised i.e. Brooks; he served his 50 year sentence and throughout that time he is the prison librarian; †¦outside he is nothing. Upon leaving the prison he is given a place to stay and a job at Food Way. He doesnt like how the world has changed so fast and all he wants to really do is †¦get a gun and rob the Food Way so they would send me home. _Home_, he refers to the prison as home, by being away from a growing society, the institution has left him with a negative effect of being confused and not knowing anything about the outside world, but relying on the support of the institution. Brooks was rendered so incapable of independent thought and human operation in the world that he committed suicide. This portrays how Shawshank has become the opposite of rehabilitation and shuns out the beliefs of hope and ever getting out of the high; stone walls. Just like it did to Red, when Andy tries to explain how he can never become institutionalised, Red replies  with: Hope is a dangerous thing. It can drive a man insane. This explains how in Shawshank, redemption is a hard thing to find. Redemption is the improving of something, but if inmates are _hoping_ to _improve_, will they find redemption? Richard Nevilles article Come on, kids dare to resist published by The Sydney Morning Herald on the 3rd of May 2004. Outlines how the selfish gen Xers are more afraid of losing their credit cards than losing the planet. A gen Xer is a person born on Earth anytime between 1965 and 1980. Richard Neville is a man who doesnt want technology to rule our worlds, he is a hero to some and an enemy to others, his views are more futuristic, he is very concerned to where the future is headed and how we will get there. He himself is portrayed as the institution here, it is his views that make a lasting impact on people, the reason he is well known for his publicity. When commenting on a recent protest about young university students wanting lower fees he says this; The students have a point about the fees, but why cant they get upset about other peoples problems? He is referring to the war in Iraq. He wants the young students to look to the positive side and see that they have the education that they are taking for granted; the education a person their age in Iraq is deprived of even if they can afford it. These youngsters in Australia do not understand how lucky they are to be friends with America and not enemies like Iraq. His political based comments do not stop there; As for the future leaders of Australia, the strapping young professionals, the entrepreneurs, the trainee philosophers, where are they? Locked up with mortgage brokers, every one. See how he predicts a positive effect and job prospects towards _all_ future leaders of Australia and by saying that they are Locked up with mortgage brokers, every one. He is emphasising that they are experiencing a negative effect from their institutions and are becoming institutionalised by not being able to reach for that final goal; they can see it, but they cant have it. This is just like Brett in Raw he wanted to be like Josh, but couldnt because he could never leave his old habits behind him. This can also be related to Andy in Shawshank Redemption, he could see himself  outside the prison in New Mexico, but he was restricted by the greed and abuse of human rights. So he chose to break out and reach his goal, even if it was giving the institution a r eason to finally keep him there. Now readers the task is upon you to judge from what you have read here, go read Raw and go watch Shawshank Redemption, I have only expressed to you my opinion of these two excellent texts and their analysation of different institutions and their effects. It is now your turn to experience the self-discovery of how you lead your life and how the institutions around you lead their occupants lives. It is also an incredulous opportunity that todays HSC students are able to study this subject more thoroughly. It is because of this elective in year 12 English classes that the young adults of tomorrow can see where their futures may be heading and know now that there is always time for reform and change in their habits. Studying such socially active topics at school will prove useful in their future lives, as it will help them understand how they should deal with problems they face from institutions that they may come across in their life. Might I also add to keep a watch on Richard Neville, he has some intriguing predictions about the future on his website: http://www.richardneville.com.au

Children and the Psychological Price of Overachievement :: Parents Parenting Argumentative Essays

Children and the Psychological Price of Overachievement The issue of whether parents are too hard on their kids has been debatable for years. The subject started to present itself more as a problem when the Jon Bennet Ramsey case happened. The performing arts are where the problem of â€Å"pressure parents† seems to be the most prevalent and problematic. When does being there for the children become too much? When does â€Å"what’s best for the children† become the worst possible thing for the children? In the dance world, what goes on backstage to a performer is masked by the way the dancer carries them self on stage. The pressure that comes from a parent, particularly a mother, can be almost unbearable to a performer. Some parents try too hard to give to their kids what they could not or did not have when they were young. Parents try to relive their dreams of being the dancer or prima ballerina through their daughters and sons. Parents should not push their children to extremes. In the article, â€Å" Psychological Price of Overachievement,† by USA Today, they say that there are parents who push their kids too far. They tell their audience, parents and adults, the pressures and the outcomes of the pressures that can be put on the children from their parents. The article is trying to provoke thought in the audience to have them re-evaluate their parenting methods or what will be their parenting methods. The main concern is the kids in this case. The pressure sometimes builds so high that the dancer becomes unhappy and feels the need to do whatever it is to keep their parents happy. This can include developing an eating disorder, such as bulimia, or depression. As a dancer I saw all of these things first hand. Being backstage all that is heard is the voices of the few parents who are just telling their kids over and over that they need to be the best and perform the best out of the whole group of 100 or more people. When the parents would finally leave, many of the girls backstage with me would get so nervous and anxious about their performance and pleasing their parents that they would then go vomit in the bathroom.

Anna Karenina: a Different Kind of Love Essay

Progress is â€Å"the development of an individual or society in a direction considered more beneficial than and superior to the previous level (Dictionary.reference.com)†. Anna Karenina, written by Leo Tolstoy, is a book filled with tragedy, love and choices. This novel can be interpreted in several different ways, but the most common interpretation is that Anna’s husband Alexis Karenin represents the old fading traditions in Russia and Count Vronsky, Anna’s lover, represents the progress of Russia; Anna who is torn between choosing her husband and young son and her lover represents Russia itself, faced with the choice between the old traditions and the new â€Å"progressive† era. This â€Å"progressive† interpretation of Anna Karenina is the best and most accurate understanding of the book because of its meaning, its origination, and the affect it has on the characters. In Leo Tolstoy’s book Anna Karenina, the theme of â€Å"progression† plays a major role throughout the whole of the book. Count Alexis Kirillovich Vronsky, Anna Karenina’s lover, is an officer in the Russian army who is handsome, young, and charming, but morally unstable. When Vronsky first meets Anna he is mesmerized by her beauty and, for him, it is love at first sight; for a while his chief goal in life was to make Anna his own. Vronsky is a significant character throughout the novel because he embodies the modernization and progress of Russia. In contrast, Karenin personifies the old and dying customs of Russia. Because Anna decided to have an affair with Vronsky, she symbolizes Russia struggling while choosing between the old, Karenin, and the new, Vronsky. Because Anna chose Vronsky, at least at first, and forsook Karenin, or the old ways, she fell to ruin. As a result of her choices, Anna went mad with uncertainty; because she committed adultery, she began to doubt Vronsky’s faithfulness to her. Soon, Anna became wholly dependent of Vronsky, so much that he grew tired of her, believing that her new way of clinging to him was old fashioned and annoying. Convinced that Vronsky no longer loved her, Anna threw herself under a moving train at the train station where she was supposed to meet up with Vronsky. Anna did not realize that although there are certain things about progress that are virtuous, too much of anything, even a good thing is bad. The topic of â€Å"progress† seen throughout the book Anna Karenina was implied due to the setting of the book. Leo Tolstoy, the author, placed the book in the 1870s. From the 1850s to early 1900s Russia had the fastest and largest population growth rate out of all the important major powers after the U.S.A.; during this time Russia’s population nearly doubled. In 1870 the czar or Russia authorized city councils to be made that raised taxes and charged labor to help with city expenses, such as: roads, local schools, public healthcare, food supplies, and jails (Wikipedia.org, History of Russia; geographic.org). During the 1960s and 1970s the percentage of working age people with at least a minor education nearly doubled. All of this â€Å"progress† steadily affected the characters of Anna Karenina. This kind of modernization helped instigate Anna to be discontent with her life as Karenin’s wife and desire to be with Vronsky. If Anna had not desired life to be exciting, as modern ideas portrayed life to be, she would have easily been satisfied with a dull life with her old husband Karenin. All through the entirety of Anna Karenina, one can see how Anna’s choosing Vronsky over Karenin (the new over the old) affected her and the people around her. Before Anna met Vronsky she was much more contented with her life; after she met Vronsky and had grown to know him, her life, her husband and her son, seemed dull and boring in comparison. Upon getting to know Vronsky, Anna began to crave love, the kind that was exciting, and the kind that Vronsky offered her. Slowly, Anna realized how tedious her relationship with Karenin was; she realized that before Vronsky had come into her life, she had poured out all her love on her son. In the beginning, Anna did not wish to affiliate with Vronsky because she knew that an affair with another man would not only affect her and her place in society, but it would also affect her young son and her relationship with him. Not long after Vronsky had proclaimed his love to her, Anna told him â€Å"What you are saying is wrong, and if you are a good man, I beg you to forget it, as I will forget it (Part 1, Chapter 30, and Page 2).† From this quote an individual can see that, Anna was a conscientious woman, who knew right from wrong, and chose, at first, to do what was right. However, she was tempted by evil and sadly she gave in. Later on in the story, Anna discovered that she was pregnant with Vronsky’s child; in her confused frightened state of mind, she told Karenin, her husband, that she was Vronsky’s mistress. One would think that this would be a significant turning point in the book, but instead of breaking off their marriage Karenin decided that he wanted to put an end to their affair as privately as possible and have his marriage with Anna appear as it had before. For the longest time, Karenin had been suspicious, but he trusted his wife and believed she would never be disloyal to him; in his heart of hearts Karenin realizes that he is jealous of Vronsky because Vronsky is young, handsome, and the embodiment of progress and modernization. In comparison, Karenin was old; he was twenty years senior to Anna. A successful marriage is built around love and trust; in Anna and Karenin’s marriage there had been no true and enduring love; this caused Anna to be unfaithful to Karenin, which caused Karenin to be envious of Vronsky, and as a result of it all no love or trust remained between them. In comparison, two other character’s relationship was quite the opposite. Anna’s brother’s wife’s sister was a young woman named Kitty; near the end of the book Kitty married a man named Levin, who was also an old friend of Anna’s brother. Earlier in the book, even before Anna met Vronsky, Kitty had rejected Levin’s proposal believing that Vronsky intended to propose to her. However, after Vronsky had met Anna he stopped going to see Kitty and went instead to follow Anna wherever she went. Well along in the story, Kitty regrets rejecting Levin and after a while they get back together. Because of how Anna had stolen Vronsky from her Kitty, for the longest time, was envious of Anna and Levin was jealous of Vronsky because Vronsky had also taken his love. Since Kitty’s and Levin’s love was much deeper than that of Anna’s and Karenin’s, they were able to overcome these trifles and (basically) lived happily ever after. In conclusion, the understanding of â€Å"progress† seen throughout the book Anna Karenina is accurate because of its meaning, origination, and overall effect of the characters. The interpretation of Alexis Karenin representing the fading old area of Russia, Vronsky symbolizing â€Å"progress†, and Anna herself signifying Russia is most relevant because of how significant it is throughout the entire book.

A reflection of Being and Nothingness and Woman as the Other Free Essay Example, 2000 words

Even in the modern world, a woman is immensely weak, though feminist movements have in the recent past attempted to reverse the trend. Though society is conscious of the imperative role played by women, men tend to look away from their achievements. Beauvoir implies that the sex that wields more authority, usually the subject and the absolute males, have access to better opportunities, and resources to support their endeavors. However, for women, they are grappling with the adverse effects of being in nothingness. I consider this as driven by the notion that men have historically been identified as the absolute human, the most influential, the best in skill and intellect, most important, and usually successful in the world. Although women have such abilities as well, the society has discriminated against them and pushed them to the lower social pedestal. Females are just the weaker human persons that came to be after the absolute man. Owing to the infringement on women s liber ties, they suffer more in society due to lack of or inadequate education, and harsher economic opportunities. In that literature, Jean-Paul Sartre tries to elucidate an issue which many philosophers overlooked. We will write a custom essay sample on A reflection of Being and Nothingness and Woman as the Other or any topic specifically for you Only $17.96 $11.86/page Nonetheless, Kant did not perceive a processing of a variety and the planning event.